Concept & iterations
We tied Axelar's logo, colour palette, and other branding elements together to tell the story of interoperability and transfer. The orange ball acts as a hero that guides users through the website, symbolizing the seamless connectivity Axelar provides.
We experimented with several interactions and concepts, playing with the idea of metal and transformation, before nailing down the "pathways" idea.
Structure, layout, & flow
We structured the site's content and layout in clear and concise wireframes, ensuring a logical flow of information.
Playfully bold branding
We chose modern, bold colours and fonts that resonate with the crypto industry. We balanced professional with playful to elevate Axelar in the industry, while communicating concepts to various audiences.
Interactions in all dimensions
We experimented with various interactions and animations to bring the digital experience to life. Scroll animations and motion graphics illustrate Axelar's functionality and benefits. These interactive elements keep users engaged and enhance their understanding of the platform.
Scroll animations and motion graphics make the website more engaging and visually explain Axelar's technology.
